The Business Development Program is a consulting program that seeks to increase sales by creating a growth model that allows developing the business in the long run. Its duration will depend on the industry in which the company is and the current level of development of the sales force, market characteristics, and the intensity of competition.

The purpose of this program is that sales become a natural process resulting from the full satisfaction and active recommendation of your customers. This consulting program is intended for medium-sized companies with at least 1 or 2 sales representatives and a potential market to be explored. It must be led by leaders who are willing to be open to change and provide the resources so that the project can be successful.

Types of services that we perform:

• Analysis of your customer’s real needs

• Evaluation of the sales force and business developers

• Review of your value proposal to your customers

• Improvement of the Sales Pitch

• Commercial Development Plans and Marketing Plans

• Activation of the points of sale

• Customized training with exercises and role plays

• Preparation and alignment of the business developers’ strategy

• Creation of customer loyalty plans, among others

Advantages:

• Increase your sales and develop your business

• Maximize the potential of your sales force and/or business developers

• Adjust your sales strategy to surpass your competition

• Develop your competitive edge over time

• Know your customer’s economic potential

• Learn how to delight your customers

• Understand and apply the advantage of using the new marketing 3.0 Heart, Mind, and Spirit.

Business case:

Issue: A mid-size multinational pharmaceutical company that specializes in over the counter (non-prescription) products and has a sales force of 35 associates needed to increase sales levels at the point of sale, since the competition was affecting their market share.

Solution: The first thing we did was to join sales associates in their clients’ visits to understand what their current sales process was, several customers were visited to understand market needs, and we assessed the sales team training needs as well as the structure and incentives required. This was a business development program that included an improvement to the company’s value proposal to their customers, and we also carried out a series of customized training.

Result: Thanks to our Business Development Program, this company was able to increase its sales by 103% within 8 months, increasing its ranking from a 20th to a 12th place in its country.

Please contact us for a free, no-obligation quote. Any information that you provide us is strictly maintained private and under a confidentiality agreement, as we value your privacy above everything else. 

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